Press Release

LOS ANGELES, CA–March 31, 2011 – Ace Metrix™, the authority in television advertising effectiveness, today announced that Jell-O’s “Choco Beast” ad, which debuted on March 22, was the most effective ad for the week ending 3/26/11. The ad rated an exceptionally high Ace Score of 654 against the “Candies and Snacks” 585 norm.

Peter Daboll, CEO of Ace Metrix said this about the ad that features parents scaring their children out of eating their Jell-O Temptations Pudding Snacks: “The ‘Choco Beast,’ which is a very high-scoring ad for Kraft, taps into family humor and nostalgia. It tells a good story and keeps people watching–one of the hallmarks of good creative.

“In addition, the ad resonated both with parents and non-parents and is probably one that Kraft is very proud of given their recent agency change. Kraft and Jell-O have really broken the mold (pardon the pun) with Choco-Beast.”

Women aged 36-to-49 rated the ad an especially high Ace score of 691, as well as a 727 Change Score (which is 100 points above the Change norm), signifying that the ad changed their opinion about Jell-O. The ad also resonated with teenagers, who rated “The Choco Beast” Information Scores 100 points above the norm.

Consumers had the following to say about the ad:

• “I think I will try it; I would never have been tempted to buy if I hadn’t seen the commercial.”
• “I love this commercial. I pay attention every time I see it.”
• “I like the fact the company is growing up with me! As I child I loved the commercials with Bill Cosby and now that I am a parent I can totally relate to this one.”
• “I love this commercial and would watch it over and over. I think I am going to have to go to the store after this survey to indulge on a new Temptation.”

Jell-O’s new Temptation Pudding Snacks are touted as the “1st Jell-O just for adults.”

About Ace Metrix
Ace Metrix is the industry authority in measuring and understanding the impact of advertising creative. Through patent-pending Ace Score™ measurement technology, Ace Metrix collects and measures the consumer impact of every nationally breaking TV ad in near real-time. Through its Creative Lifecycle Management™ suite of products, Ace Metrix provides actionable creative analysis, from ideation through real-time in-market performance optimization, to many of the world’s leading advertisers and agencies.   Ace Metrix works with leading global advertisers.

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