Press Release

July 2nd, 2018

Summer Makes a Splash in Ace Metrix’s List of Top Breakthrough Ads of Q2

Summer Makes a Splash in Ace Metrix’s List of Top Breakthrough Ads of Q2

LOS ANGELES, CA. — (BUSINESS WIRE) — Ace Metrix, the leader in measuring the impact of video advertising, today released a list of the top ten Breakthrough ads from the second quarter of 2018. The list is based on Breakthrough capabilities, which combines Attention and Likeability components measured by Ace Metrix. With over 1,800 ads tested in the second quarter, the top ten represent the best of the best.

Earning the top spot is Verizon’s tribute to all the honorable members of our military, “Military Appreciation.” Verizon makes the list for its second consecutive quarter, with its similarly-themed Super Bowl spot making the list in Q1.

Colorado’s appropriately titled ad, “Unforgettable,” placed second. Achieving the strongest score for Desire among the top 10, 68% of viewers reported they were ‘more’ or ‘much more’ likely to visit Colorado after watching “Unforgettable.” Coming in third, PetSmart’s “Stages” is filled with sincere storytelling about the relationship between a pet and its owner. Viewers enjoyed the Relevance of the characters and the message.

Top Breakthrough Ads of Q2, 2018:

Rank Brand Ad Title Length Attention Score Likeability Score
1 Verizon Military Appreciation 1:00 799 786
2 Colorado Tourism Unforgettable 0:30 785 787
3 PetSmart Stages 0:30 756 783
4 Dove #DearFutureDads 1:10 758 765
5 Papa John’s Better Play 0:15 739 753
6 Iams Extra Strength 0:15 750 741
7 Huggies Father’s Day Hugs 2:00 746 739
8 Amazon Fire TV Funny Cats 0:30 747 736
9 HP Reinvent Connections 1:00 742 736
10 Sonic The Perfect Shakes 0:15 749 729

Father’s Day promotions from Huggies, Dove, and HP focus on the impact men have on their children’s lives. Dove’s “movement as a message” resonated with all viewers, but did especially well among females — 43% of whom were ‘very likely’ to share the ad with their social circles. This is Dove’s first time back on the Breakthrough list since another one of its Father’s Day ads (Caring Makes My Dad, My Hero) placed in 2016 Q2. Huggies pulled the most heartstrings among the top 10, conjuring up a strong emotional response from 77% of viewers.

Sonic’s milkshake spot is a mouth-watering reminder that summer is here. Instead of the usual two guys sitting in a car, “The Perfect Shakes” used product closeups. The Product Itself, named the Single Best Thing, was enough to drive Desire among viewers, 70% of whom reported positive purchase intent.

More details are available on the Ace Metrix Site, here.

About Ace Metrix

Ace Metrix® is the standard in television and digital video analytics, dedicated to measuring the impact of video ad creative. We provide data and insight to enable marketers and creative teams to produce more impactful work, test and adjust creative executions in real-time, and understand what creative drivers impact their brand KPI’s. The Company is privately held and is backed by leading venture capital firms and industry leaders including Hummer Winblad Venture Partners, Palomar Ventures, Leapfrog Ventures and WPP.

Follow Ace Metrix on Twitter for sustained insight: @Ace_Metrix.

PR Contact: Sammi Scharninghausen 650-468-7603 |

Note: Ace Metrix®, the Ace Metrix logo design, Ace Score®, Ace Metrix LIVE® and Creative Lifecycle Management® are registered trademarks of Ace Metrix. Other trademarks are property of their respective owners.


View the press release on Business Wire here.


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