Peter Daboll leads Ace Metrix with more than 25 years of experience in the science and business of advertising effectiveness. Peter has spent his career guiding businesses to create technology and build systems that measure consumer response to advertising. Prior to joining Ace Metrix, Peter was CEO of Bunchball, a venture-backed company focused on building consumer incentive and reward systems for brands and websites, leveraging rich behavioral data based on game dynamics. As Chief of Insights at Yahoo!, Peter managed internal and external marketing and consumer information to drive strategic insight. As president and CEO of ComScore Media Metrix, Peter led revenue and customer growth as the company became the industry-leading online audience measurement system in the world. Peter also held president and COO roles at MarketTools, Inc., Advertising.com, and MediaPlan, Inc.

Peter began his career with senior management positions with the Analytic Consulting Group of Information Resources, Inc., (IRI) and Nielsen. Peter has been a guest on CNN and CNBC as well as a regular contributor to various publications such as Forbes, AdWeek, Ad Age and others and has received numerous industry awards recognizing leadership in advertising research including a 2011 Great Mind award from the ARF.

Peter received his HBA from the University Of Western Ontario, Ivey School of Business, completed the Executive Program at the Stanford Graduate School of Business, and holds an M.B.A. from York University, Toronto, Canada. Peter holds a patent for website visitor engagement computation.