In keeping with March Madness, Enterprise (an Official Partner of NCAA) drops a 1-2-3-swoosh to delight its fans—who seems to be everywhere. Whether a consumer is looking to rent, share or own a car, Enterprise’s new spot has them covered. Lysol also scores with consumers while introducing its new cleaning invention—the automatic toilet bowl cleaner, helping with the chore that everyone seems to hate.

Ad of the Week: Category Overachiever

Enterprise’s newest ad, “Here For You,” entered our database with an Ace Score of 623, which is 23% above the Car Rental category norm. Showcasing each of its car services—renting, sharing and owning—Enterprise drives home the message that it has something for every consumer.

There is only a 9% difference between the lowest gender/age Ace Score and the highest one, meaning that every demographic found something in the ad that appealed to them.

While there was virtually no difference between the average Ace Score of men and women, there was a distinction between different age groups. Consumers ages 50+ rated the ad 5% higher than consumers 21-35.

“Here For You” has astounding unsolicited brand recognition with 12% of consumer comments mentioning “Enterprise” by name. Likewise, 8% of consumers positively mentioned the word “pick” in reference to Enterprise’s tagline, “We’ll Pick You Up.”

For the last year, Enterprise has been dominating the Car Rental category, now with five of the top 10 high scoring ads for its category. As summer vacation planning commences, we’re hoping to see some noteworthy creative from some of its competitors as well.

Watch this year’s winning Ads of the Week by Category Overachievers.

Ad of the Week: Top Ace Score

“Clean The Toilet Every Time You Go” is Lysol’s newest ad and the highest scoring ad to debut last week, with an Ace Score of 676. Using humor and a much-loved new product, Lysol’s Automatic Toilet Bowl Cleaner commercial is a hit with consumers. 

Women especially loved Lysol’s toilet cleaning product, rating the ad nearly 10% higher than what men rated the ad.

While it is no real surprise that Likeability, Attention and Desire brought in scores above 700, it was the ad’s ability to convey Information and Change that really got consumers excited. The ad’s score for Information was 14% higher than the 90-day norm and Change was 10% higher.

From the 309 optional verbatim responses consumers left for the ad, 12% mentioned that the ad was “great,” 8% mentioned “Lysol” and 6% said the ad was “funny.” Reading through the comments, many consumers mentioned that no one in their household likes to clean the toilet, and this ad touched perfectly on that painful chore.

The ad’s ability to grab consumers’ attention and then relay information is a formula for success that will work across any age or gender demographic.

Watch this year’s winning Ads of the Week by Ace Score.