We’re gearing up for IAB Mixx at Advertising Week. Will you join us???
The IAB has done an amazing job of curating what is sure to be some of the most provocative and entertaining discussions of the week. Not the least of which will be a fireside chat with our own Peter Daboll and the amazing Carl Kalapesi, Vice President Industry Initiatives at the IAB.
In his talk Monday, Peter will discuss creative quality in programmatic video – further to his assertion that a bad ad well targeted is a wasted opportunity. Peter and Carl will discuss the missing piece of the video programmatic pie—creative measurement—and how it can be a reality sooner than we think.
Our friends at Twitter will take the stage immediately following Peter’s chat to highlight findings from a very recent joint study we did with them. The Twitter presentation will explore the creative impact of various ad lengths, the importance of a brand’s followers to ad success, the effectiveness of repurposed TV ads, and the top ad characteristics that drive performance.