With 12 years of game-day ad insights, Ace Metrix, an iSpot.tv company, has analyzed 2021’s Super Bowl advertising trends. ... Read More »
This groundbreaking study of over 25,000 ads reveals which emotional patterns offer advertisers a higher probability of takin... Read More »
Long form native video is quickly becoming one of the most valuable creative methods for marketers to command attention and m... Read More »
Advertisers continue to invest in celebrities in their television and video ads often ignoring the associated risks. This... Read More »
CEOs are seated at the helm of an organization, directing strategy, overseeing execution, and communicating to investors.... Read More »
Humor is one of the oldest and most common tools that television advertisers use to connect with audiences. Using objecti... Read More »
Popular wisdom asserts that getting a celebrity endorsement is a tried-and-true, simple-to-implement way to maximize adve... Read More »
From economic behaviors to medical and political opinions, studies have repeatedly demonstrated that human information pr... Read More »
Ace Metrix CEO Peter Daboll is the author of “Ad-itude: Using Data to Inspire Extraordinary Ad Creative,” as well as one ... Read More »
