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Spotlights

How Big Brands Involve Consumers in their Big Game Ads

  Arguably, Doritos was ahead of its time when it created the Crash the Super Bowl contest, launching the first fan-c... Read More »

How Big Brands Involve Consumers in their Big Game Ads
Spotlights

Powderful to Powerful: Why “Girl Power” Advertising Works

Feeling a little defeated today, girl? Well, there’s an ad for that. In the last half decade, advertising has evolved. W... Read More »

Powderful to Powerful: Why “Girl Power” Advertising Works

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