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Spotlights

Olay Wins with Teen Choice Awards Ad While Olive Garden Rebrands with a High Score

  We’ve all been there. You stayed out too late the night before only to consequently wake up late and rush off to ... Read More »

Olay Wins with Teen Choice Awards Ad While Olive Garden Rebrands with a High Score
Spotlights

Purell Brings Emotional Appeal to Germ-Free Hands While Outback Shows Us the Steak

Last week, Clorox was named the Ad of the Week for its ad about fighting germs with Clorox wipes. Similarly, Purell wins our ... Read More »

Purell Brings Emotional Appeal to Germ-Free Hands While Outback Shows Us the Steak
Spotlights

He Said, She Said

TV is an effective medium for reaching a broad audience.  Ninety-seven percent of households in the US have at least one TV,... Read More »

He Said, She Said

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