Case Study

December 19th, 2011

Brand X

Situation:

  • The automotive industry relies on the impact that their brand image has on consumer attitude and behavior.
  • Ace Metrix tested the linkage between the contents of an ad and the brand name.

Opportunity:

  • Ace Metrix tested two ads, the first featured the brand name at the end of the ad and the other did not.

Results:

  • The results were decisive: the unbranded ad (no name, no logo) rated significantly lower than the branded version.
  • Respondents misidentified the ad as that of a non-luxury brand.
  • The branded ad rated exceptionally high in both Ace Score and brand identification.
  • With early warning from Ace Metrix, advertisers can discover and solve branding issues quickly before advertising and media dollars have been wasted.

AD TITLE

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BRAND

CATEGORY

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AIR DATE

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ACE SCORE

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