Insights White Paper

Long form native video is quickly becoming one of the most valuable creative methods for marketers to connect with consumers and offer content viewers actually want to watch. Through a research partnership between BuzzFeed and Ace Metrix, nearly 80 branded long form videos were analyzed to measure the resonance of this emerging format, both quantitatively and qualitatively.

— Learn how to create authentic branded content that viewers will want to watch, seek, and share, rather than block and ignore

— Hear insights and learnings from this research including best practices

— View actual case studies in effective uses of this breed of content