Ad Age — New Survey Reveals How Viewers Rate Nike’s ‘Don’t Do It’ Anti-Racism Ad
Ace Metrix compares new Nike spot to the brand’s iconic Kaepernick campaign from 2018
Nike’s new “Don’t Do It” ad—which urges consumers to stop being silent and stand up for racial equality—has drawn solid support from viewers, but falls short of the marketer’s 2018 Colin Kaepernick ads on a couple key measures, a new survey finds.
Ace Metrix, which tracks advertising effectiveness, reports that the majority of consumers, ages 16 to 49, that were surveyed found the 60-second spot empowering. But more of the population had found the “Dream Crazy” campaign starring Kaepernick even more empowering.