Ad Age — Happy Birthday, Ryan Reynolds! These Are Your 10 Top-Scoring Ads
E.J. Schultz and Ann-Christine Diaz
Ace Metrix provides data on which of the pitchman’s pitches won audiences over the most
Few celebrities have pumped out as many ad hits as Ryan Reynolds in recent years. The actor has a knack for reading the cultural moment and cranking out viral videos for brands ranging from Aviation Gin to Mint Mobile, often in partnership with his agency, Maximum Effort Productions. In honor of his birthday—he turns 44 today–we asked ad-scoring firm Ace Metrix to provide us with Reynolds’ top 10 ads, based on scores from their consumer panel. (Ace scores ads on a scale of 1-950, based on factors including Attention, Likeability, Information, Change, Relevance, Desire and Watchability.)
One surprise: His “Peleton Wife” spoof ad for Aviation Gin did not crack the top 10, but we included it anyway, because how could we not? Also, interestingly, note who happens to star in the top-scoring ad. His name is not Ryan Reynolds, but it does rhyme with Stu Packman.