Wall Street Journal
Heartwarming ads that touched on themes of family and generosity were among the most effective holiday ads this year, according to data from ad research firm Ace Metrix.
Ace Metrix tested 377 holiday ads so far this year, going back to the first holiday ad of the season from Kmart in September. The research firm uses a sample of more than 500 people that is representative of the U.S. TV viewing audience to score national ads for traits such as attention, likability and information.
These are the ads that scored the highest among specific metrics measured by Ace Metrix:
Most Attention Grabbing Holiday Ad: Toys ‘R’ Us, “Exactly What You Wish For”
Most Liked Holiday Ad: Grandma’s Cookies, “Santa & Grandma’s Cookies Deliver Holiday Magic”
Most Informative Holiday Ad: Kmart, “The Giving Hat”
Most Relevant Holiday Ad: TJ Maxx, “Bring Back the Holidays”
View the original article in the Wall Street Journal.