- Of the top 1,000 non-political ads identified as favorites by consumers released in the past 60 days, 331 were identified as favorites by both Democrats and Republicans, according to Ace Metrix.
- Though most of the agreement came on ads that contained little-to-no social messaging, a few purpose-driven themes, such as COVID-19 and supporting small businesses, found favor on both sides of the aisle. However, two that contained provocative messaging — Petsmart’s “Make a Friend” and Secret’s “Risk It All” — outperformed their category norms among consumers from both party affiliations.
- The findings suggest that brands that want to speak out can do so without being discouraged by the perceived differences in attitudes and beliefs, per Ace Metrix.
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