Marketing Dive -- Non-political ads find common ground among Democrats and Republicans, analysis finds

Marketing Dive — Non-political ads find common ground among Democrats and Republicans, analysis finds

Marketing Dive

Of the top 1,000 non-political ads identified as favorites by consumers released in the past 60 days, 331 were identified as favorites by both Democrats and Republicans, according to Ace Metrix.
Though most of the agreement came on ads that contained little-to-no social messaging, a few purpose-driven themes, such as COVID-19 and supporting small businesses, found favor on both sides of the aisle. However, two that contained provocative messaging — Petsmart’s “Make a Friend” and Secret’s “Risk It All” — outperformed their category norms among consumers from both party affiliations.
The findings suggest that brands that want to speak out can do so without being discouraged by the perceived differences in attitudes and beliefs, per Ace Metrix.

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