Pizza Marketplace
Ace Metrix announced the top scoring ads of Q3, based on its Ace Score in a variety of categories. In the QSR category, Pizza Hut earned the highest score for its Ultimate Hershey’s Chocolate Chip Cookie ad.
In reference to Pizza Hut’s ad, Ace Metrix wrote: “Pizza Hut is famous for its stuffed crust pizza, but its ad that wins the title of Ad of the Quarter is for a different kind of food – a giant cookie … The ad broke barriers, scoring above 700 on five of the six components – Likeability, Information, Attention, Change and Desire. Even Relevance scored extremely well (690), 15 percent above the 90-day QSR norm …
“A majority of consumers agreed that the best thing about the ad is Hershey’s cookie. Pizza Hut was able to make the cookie look so good that 9 percent of consumers who left feedback mentioned the word ‘yummy.’ Another 10 percent used the word ‘love,’ while 5 percent mentioned the cookie looked ‘delicious’ or made them ‘hungry.'”
Check out Pizza Hut’s ad:
In total, 30 ads were awarded the title of Ad of the Quarter, each one having earned the highest Ace Score within their respective category. According to a news release, of the winners, five ads outperformed their competitive set by 23 percent or more.
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