Ace Metrix™, the authority in television advertising effectiveness, today announced the Ad-of-the-Week for the week ending November 26, 2010. Out of over 130 new national ads, the Kinect ad, called “Can You Tell I’ve Been Playing Xbox?” registered an overall Ace Score™ of 644, out of a possible score of 950. At a time of year when everyone is fighting for the consumer’s limited holiday attention, from retailers to consumer electronics and automotive manufacturers, ,Ubisoft’s ad scored an impressive 68 points above the video game category norm of 574 and 101 points higher than the average score in the Ace Metrix database of nearly 8,000 national ads. The Ad-of-the-Week designates the highest scoring new ad of the week by Ace Score, a patent-pending measure of advertising creative effectiveness.
Ubisoft’s ad is one of several new ads highlighting Microsoft’s controller-less Kinect system. The ad, for the video game Ubisoft Kinect Your Shape Fitness Evolved, features a woman admiring herself in the mirror asking her husband, “Can you tell that I’ve been playing Xbox?”.
“The Ubisoft ad performed well with young males, a key video game target consumer, but it also appealed to older women and moms. It’s also interesting that the ad performed well amongst Nintendo Wii as well as Xbox owners,” commented Peter Daboll, chief executive of Ace Metrix.
Said best by one 36-49 year old female, “Great ad! This ad alone makes me want to own it!”
To view the ad, please click here.