Ace Metrix™, the authority in television advertising effectiveness, today announced the top holiday ads for 2010, based on the patent-pending Ace Score™ measure of advertising creative effectiveness. Coca Cola’s “Snow Globe”, featuring Santa shaking a snow globe containing a small holiday town, took top honors for the best holiday ad of 2010. The ad scored an Ace Score of 658, out of a possible 950, over 110 points above the beverage category norm and over 120 points above the average score in the Ace Metrix database of nearly 8,000 national ads. Over 120 national holiday- themed ads have launched since October, representing over 17% of all new ads, and include retail, auto, technology, consumer/packaged goods, and food/snack ads.
“The Coca-cola ad resonated particularly well with women ages 36- 49; scoring high in both attention and likeability. Says one Mom, ‘Coke and Santa go together. The best holiday ad so far, all good and heartwarming’,” said Peter Daboll, chief executive of Ace Metrix. “According to our research, Coke’s holiday ad this year outperformed the Coke holiday ad, animated polar bears and penguins, from last season, specifically performing better among younger audiences.”
“In general, in order to be successful holiday ads need to create broad demographic appeal. We see this effect with the Coca-cola “Snow Globe” ad; every demographic group likes this ad,” continued Daboll.
The complete Top 10 Holiday Ad 2010 list is below:
| Rank | Product | Ad Title | Ace Score |
| 1 | Coca-Cola Classic | Snow Globe | 658 |
| 2 | Amazon Kindle | Grandma Holiday Ad | 646 |
| 3 | Nintendo Wii | Woman Gets Out of Doing Chores | 641 |
| 4 | M&M’s | Mike and Jen’s Faces on Candy | 638 |
| 5 | Hershey’s | Chocolate People Sing Carols | 628 |
| 6 | Verizon Wireless | Snowman Becomes a Droid | 622 |
| 7 | Infiniti | Competitive Winter Event | 614 |
| 8 | Planters Nuts | Nutcracker Cracks Mr. Peanuts | 614 |
| 9 | Best Buy | Who’s Supporting Christmas | 614 |
| 10 | Hershey’s | Delightfully Delicious | 607 |
Top Holiday Ads by Category:
| Category | Brand | Ad Title | Ace Score |
| Retail | Best Buy | Who’s Supporting Christmas | 614 |
| Automotive | Infiniti | Competitive Winter Event | 614 |
| Technology | Amazon Kindle | Grandma Holiday Ad | 646 |
| Snacks, Food, Alcohol & Other | M&M’s | Mike and Jen’s Faces on Candy | 638 |
