CANNES, FR – June 23, 2011 – Ace Metrix™, the authority in television advertising effectiveness, is attending the Creative Effectiveness Awards this week at the Cannes Lions Festival. Peter Daboll, CEO of Ace Metrix, will be available for discussion and will also be announcing Ace Scores for select U.S. Ad Effectiveness Nominees on June 24.
“The Cannes Creative Effectiveness Awards highlight the value of great creative,” said Daboll. “For the first time, Cannes nominees will have data to understand not only their popularity, but also their effectiveness on an apples-to-apples basis according to the real critics– consumers.”