Press Release

June 17th, 2011

Oreo’s Fathers Day Ad Is Most Effective Ad Of The Week According To Ace Metrix

Los Angeles, CA–June 17, 2011 – Ace Metrix™, the authority in television advertising effectiveness, today revealed that Oreo’s Father’s Day ad was the most effective ad this week. Oreo, which also produced the top Mother’s Day ad this year, won over Americans with the 15-second spot that scored 22 percent higher than the norm with an Ace Score of 629. The ad, seen here, featured a father and son enjoying a cookie on the stroke of midnight of Father’s Day.

“Just like its Mother’s Day ad, Oreo has kept it simple and produced a heart-warming ad that is both desire-inducing (23 percent above-norm desire scores) and extremely likeability (20 percent above the norm),” said Peter Daboll, CEO of Ace Metrix.

Compared to other Candy and Snack ads, Oreo’s Father’s Day ad was 35 points above a norm of 594. Consumers had this to say about the ads:
“I love it as much as I love Oreos …the little boy in the ad is so adorable; I would watch this commercial again,” said a female, 21-35 years old, with a household income of $40-75,000.
“I love Oreos and enjoy moments like that with my son,” said a Male, 21-35 years old, with a household income of $40-75,000.

About Ace Metrix

Ace Metrix is the industry authority in measuring and understanding the impact of advertising creative. Through patent-pending Ace Score™ measurement technology, Ace Metrix collects and measures the consumer impact of every nationally breaking TV ad in near real-time. Through its Creative Lifecycle Management™ suite of products, Ace Metrix provides actionable creative analysis, from ideation through real-time in-market performance optimization, to many of the world’s leading advertisers and agencies. Ace Metrix works with leading global advertisers.

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Note: Ace Metrix, Ace Metrix Live, Ace Metrix Mobile, Creative Lifecycle Management, and Ace Score are trademarks of Ace Metrix. Other trademarks are property of their respective owners.


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