Before joining Ace Metrix™ Michael ran West Coast Agency and Advertiser Sales at TNS media. At TNS media Michael focused on key Agency and Advertiser accounts. He focused on competitive advertising intelligence data: advertising spend, share of voice, media mix and creative messaging.
Prior to TNS Media, Michael worked under the Dept. of Health and Human Services as a Workshop Facilitator under the Compassion Capital Fund teaching non-profit best practices to grass roots organizations and as an District Sales Manager at PC Magazine in San Francisco, CA working with a diverse set of technology companies and advertising agencies.
Earlier in his career, Michael was a Sales and Service Executive with the Nielsen Company in New York and Los Angeles working across Nielsen’s large client base including media companies, advertising agencies and advertisers directly.
Michael received his B.A. in Communications and English from the State University of New York at Buffalo.