It’s official. We love a good meal and the inspiration of a new party cocktail. Korbel’s latest cocktail concept outperforms the 12-month Liquor norm by 20 percent – the widest gap to norm of all the ads to debut last week. LongHorn’s newest reminder of their sizzling meal options outscores the rest earning the highest Ace Score of last week’s new national television ads.
Korbel bubbles up to the top with “Extra Sparkle” earning an Ace Score of 576, 20 percent above the 12-month Liquor category norm to earn the title of Category Overachiever for the 15th week of 2015. Korbel serves up a new cocktail idea in this festive piece, introducing viewers to the Korbel-Rita and its “flip it clip.” Information is the power behind this ad, earning a score of 662, 29 percent above the current Information norm for Liquor ads.
While Champagne and Sparkling Wine drinkers scored the ad highest (average Ace Score of 700), the ad resonated with Beer drinkers as well earning an average score of 647. Interestingly the ad grabbed the attention of Men 21-35 strongest. This group gave the ad the strongest Attention score of 711 followed distantly by Women 36-49. A look at the 338 verbatim comments left by respondents reveals the consumers’ appreciation for the new cocktail idea, detailed instructions and appealing visuals. Here are just a few of the 6 percent that mentioned the “recipe.”
LongHorn Steakhouse shows off “LongHorn Favorites” in its latest food-focused spots. The :30 and the :15 second versions top the Restaurant category charts as the highest scoring ads of the past 30 days, not to mention the highest scoring ads of the 125 cross-category new, national television ads to debut last week.
“LongHorn Favorites” earns an Ace Score of 673, 13 percent above the 90-day Restaurants norm. The ad advises guests that whether you crave their flame-kissed steaks or one of their red-meat alternatives, there’s a savory meal being prepared just for you. Unsurprisingly the ad was powered by Desire, earning a 732, 14 percent above the current Desire norm for Restaurant ads.
LongHorn knows how to get people talking too. Of the 346 respondents to leave an optional comment, 15 percent used the word “hungry,” 18 percent used “good” to describe the food and ad, and 10 percent indicated they “want” it. Here are just a few of the sentiments expressed by Americans and I have to agree – too bad you can’t smell this ad!
Watch this year’s winning Ads of the Week by Category Overachievers.
