Google repeated a winning combination from last year in its end-of-the-year spot featuring all the things that happened in Googledom over the course of the year. The big search engine brand not only earns both titles of Ad of the Week but also the title for the most effective ad of the year, once again. The ad, “Year in Search 2014,” which aired on New Year’s Eve, achieved an Ace Score of 691, which is 38% percent above the 12-month Websites norm.

This year’s Google Search ad had incredible breakthrough power with Attention and Likeability scores of 768 and 763, respectively, plus undeniable Relevance of 729, 30% above the category average.

The ad’s strong scores in Attention and Relevance are also revealed when we asked consumers, “What was the best thing about this ad?” Twenty-two percent of consumers said it was the ad’s visuals grabbing their attention while 33% indicated that the ad’s message was the best thing. As we also saw across the ad’s 349 optional consumer verbatims, people found the ad extremely relevant—a well-done summation of their year in the digital ecosphere.

Six percent of consumers who left optional comments about the ad used the word “inspiring” and 5% commented on the “message” of the ad.

This new ad even outdid its predecessor in terms of Ace Score. The previous year’s ad, “Here’s to 2013,” earned a healthy Ace Score of 663, outperforming its category at the time by 46 percent.

Watch this year’s winning Ads of the Week by Category Overachievers.

Want to look back to 2014? Watch the winning Category Overachievers from 2014.

Watch this year’s winning Ads of the Week by Ace Score.

Want to look back to 2014? Watch the winning Ads of the Week with the highest Ace Scores from 2014.