Combine the names of the states Oregon and Idaho, and what do you get? Ore-Ida. That’s just one clever fact you’ll learn from Ore-Ida’s newest ad, “Fresh Take On Ore Ida”. This adorable and informational spot embodies the taste of French fries—fresh, fun and perfect for anything—what’s not to love! It is no wonder this ad won both our Category Overachiever and Top Ace Score titles for the week – the elusive, but highly sought after Ace Metrix Ad of the Week Double.

Ad of the Week: Category Overachiever & Top Ace Score 

Ore-Ida has been running their “Justice for Potatoes League” campaign for a while now, but their newest ad successfully implements a variety of creative elements. “Fresh Take On Ore Ida” takes place on a potato farm where several children go to learn how Ore-Ida fries are made.

With an Ace Score of 689, more than 22% above the Staples category norm, Ore-Ida’s new spot fried the competition to a crisp last week. As you can see from the gender/age chart below, while this ad skews older, even consumers ages 21 to 35 rated the ad over 5% higher than the Staples 90-day norm, making this ad perfect for a wide range of audiences.

Perhaps the most telling graphic pulled from our Ace Metrix LIVE platform is the components chart below. As you can see, “Fresh Take On Ore Ida” scored above 700 in Likeability, Attention and Desire—a very difficult task. But what is more surprising is its Information score, which scores over 19% higher than the Staples 90-day Information norm. This ad packs a great deal of info into just 30 seconds; however, the information is both visual and audible, which helps it not feel overwhelming.

The word cloud below helps distinguish what elements in the commercial worked especially well. Identifiably, the “cute” kids in the commercial helped greatly. We can also see the words “Idaho” and “Oregon” were mentioned in 5% and 6%, respectively, of the optional consumers responses. Consumers appreciated the cleverness of the name Ore-Ida as well as the fact that the potatoes come from America’s potato capital.

This ad serves as a great reminder that consumers are paying attention to the little things an ad brings. This ad had multiple parts working for it—cute kids, clever information, witty dialogue—and each element contributed to the greater creative in the overall ad.

Watch this year’s winning Ads of the Week by Category Overachievers.

Want to look back at 2013? Watch the winning Ad of the Week Category Overachievers from 2013.

Watch this year’s winning Ads of the Week by Ace Score.

Want a look back at 2013? Watch the winning Ads of the Week with the highest Ace Scores from 2013.