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Scientific analysis reveals that American audiences just want to be entertained LOS ANGELES, CA.— February 6, 2017 — Ace... Read More »

LOS ANGELES, CA.— January 31, 2017 — Ace Metrix, the leader in measuring the impact of television and digital advertising... Read More »

These are the ads that inspired us, warmed our hearts, and made us laugh in a year marked by divisiveness and unrest. ... Read More »

Emotional and purpose-driven messages help ads break through the holiday clutter Not surprisingly, retail ads made up the ... Read More »

Nike dominates list with three of the top ten ads; humor also plays a role in success LOS ANGELES, CA.— October 5, 2016 ... Read More »

“Swayable” Voters are Key to Election; Care Most About Economy and Candidate Leadership Skills LOS ANGELES, CA.— Sep... Read More »

Official Sponsorship Combined with use of Specific Olympic Athletes Offers Secret Sauce to Olympic Ad Effectiveness LOS ... Read More »

CPG Powerhouses Procter & Gamble and Unilever Lead the Way with Attention-Grabbing and Likable Ads Celebrating Moms and ... Read More »

Microsoft, M&M’s, Pantene, Android and Samsung Mobile Hit High Marks with Ads that Both Grab Attention and are Well-Lik... Read More »


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