Insights Blog

Spotlights

Let The Creative Revolution Begin

  While it has long been rumored, and testing began back in December, it became official today, with Facebook anno... Read More »

Let The Creative Revolution Begin
Spotlights

Starting With Creative. Not Ending With It.

  We don’t generally point to other people’s content on our blog for the simple reason that we have data coming o... Read More »

Starting With Creative. Not Ending With It.
Spotlights

Because We Cannes

Many in the advertising world will turn their attention to Cannes over the next week for the 60th Annual Festival of Creativi... Read More »

Because We Cannes
Spotlights

Discovering the Beauty Within A Great Ad

We often get asked why our scores matter when an ad has become a viral hit.  The answer, as many marketers know, is that pop... Read More »

Discovering the Beauty Within A Great Ad

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