With more than 2,200 ads tested in Q3, this past quarter was a busy time for advertisers. Ad production was able to make its ... Read More »
Last quarter, in response to the cultural climate, the duality of product and purpose played out among ads. Brands rose to th... Read More »
The COVID-19 pandemic disrupted advertising -- and ahem, life -- as we know it in the first quarter of 2020. While what works... Read More »
Trust is an increasingly important factor in today’s consumer-brand relationship, with 81% of respondents in the Edelman Tr... Read More »
In our release of the top performing ads from Q2, we recognized the most Heartfelt and Funniest ads, as well as those that st... Read More »
Unconventional approaches that revolve around music, mascots and mutts generate the most laughs in Q2 Most of the brands o... Read More »
With both Mothers and Fathers Day falling in the second quarter, tributes to parental love were a common theme among the most... Read More »
Microsoft, Tecate, and Verizon rank first in lists for Breakthrough, Humor, and Storytelling We released our quarterly rou... Read More »
We normally acknowledge the Top Breakthrough Ads of each quarter. However, given the significance of emotions in advertising,... Read More »
