Insights Blog

Spotlights

Mr. Potato Head and Outback Fry Competition

  Some classic toys just never get old. Hasbro recently aired a new ad featuring a transformed Mr. Potato Head. Liter... Read More »

Mr. Potato Head and Outback Fry Competition
Spotlights

Olay Wins with Teen Choice Awards Ad While Olive Garden Rebrands with a High Score

  We’ve all been there. You stayed out too late the night before only to consequently wake up late and rush off to ... Read More »

Olay Wins with Teen Choice Awards Ad While Olive Garden Rebrands with a High Score
Spotlights

Progressive and Olive Garden Put Customers First In Top Ads

  In an Ace Metrix first, an insurance brand fills out all the correct paperwork to make it on our Ads of the Week li... Read More »

Progressive and Olive Garden Put Customers First In Top Ads
Spotlights

Skechers Brings Comfort While TGI Fridays Cooks Up A Deal

  Skechers has been sprinting into the new year debuting seven unique pieces of creative already. It’s Skechers’ new... Read More »

Skechers Brings Comfort While TGI Fridays Cooks Up A Deal
Spotlights

BLACKBOOK Category Snapshot: Casual Dining

  Among the 33 categories in the Ace Metrix BLACKBOOK, Casual Dining had the highest average Ace Score in 2013, movin... Read More »

BLACKBOOK Category Snapshot: Casual Dining
Spotlights

Starting With Creative. Not Ending With It.

  We don’t generally point to other people’s content on our blog for the simple reason that we have data coming o... Read More »

Starting With Creative. Not Ending With It.
Spotlights

Purell Brings Emotional Appeal to Germ-Free Hands While Outback Shows Us the Steak

Last week, Clorox was named the Ad of the Week for its ad about fighting germs with Clorox wipes. Similarly, Purell wins our ... Read More »

Purell Brings Emotional Appeal to Germ-Free Hands While Outback Shows Us the Steak
Spotlights

Brand to Watch: Panera Bread and the Rise of Fast Casuals

Fast casuals have been a growing sector of the QSR and Casual Dining category for more than a decade now. That growth has exp... Read More »

Brand to Watch: Panera Bread and the Rise of Fast Casuals
Spotlights

Ad of the Week: Quicken’s “A Smart Move”

When we changed our methodology for Ad of the Week we knew there would be days like this – days where we announce an ad tha... Read More »

Ad of the Week: Quicken’s “A Smart Move”

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