Insights Blog

Spotlights

Best Buy Hits Home Run to Win Ad of the Week

Summer fun is back with this week’s winners! Best Buy scores the Category Overachiever title with an ad featuring a boy’s... Read More »

Best Buy Hits Home Run to Win Ad of the Week
Spotlights

Advertising Finds a Way to Stay Relevant During Halloween

  Do you suppose Halloween will ever be a big time advertising event worthy of inclusion in the “Holiday” season?... Read More »

Advertising Finds a Way to Stay Relevant During Halloween
Spotlights

Hot Wheels and IHOP Ads Show Off New Products

  You know a toy is cool when even adults, with no children, consider purchasing it. Mattel launched a new ad last we... Read More »

Hot Wheels and IHOP Ads Show Off New Products
Spotlights

Quicken Loans and IHOP Serve Up Something Special This Week

  Money can be a difficult topic to address; and that difficulty does not escape the world of TV advertising. So, whe... Read More »

Quicken Loans and IHOP Serve Up Something Special This Week
Spotlights

More Nice, Less Naughty – Key Learnings this Holiday

We love the holiday season for reasons most other people don’t. It starts a chain reaction in the advertising world that wi... Read More »

More Nice, Less Naughty – Key Learnings this Holiday
Spotlights

Ads of the Week: Xbox, Lysol, Hillshire and IHOP

Ad of the Week: Category Overachiever Returning to the top of our Category Overachiever list for the second week in a row ... Read More »

Ads of the Week: Xbox, Lysol, Hillshire and IHOP
Spotlights

Ad of the Week: Quicken’s “A Smart Move”

When we changed our methodology for Ad of the Week we knew there would be days like this – days where we announce an ad tha... Read More »

Ad of the Week: Quicken’s “A Smart Move”

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