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Spotlights

World Cup Remains a Narrowly Targeted Ad Event

  The last match has been played. As we turn our attention to the next big ad event (Back to School anyone?), we thou... Read More »

World Cup Remains a Narrowly Targeted Ad Event
Spotlights

World Cup Advertising And The Field of Play

  In World Cup advertising, like in the game of soccer itself, it helps to pick your spots. Looking at data across... Read More »

World Cup Advertising And The Field of Play

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