Insights Blog

Spotlights

Twisted Tea and Olive Garden Squeeze High Scores Into This Week’s Ads of the Week

  After a winter of polar vortexes and frigid temperatures, Americans are ready for a little sunshine; and Twisted Te... Read More »

Twisted Tea and Olive Garden Squeeze High Scores Into This Week’s Ads of the Week
Spotlights

Jim Beam and Swiffer Sweep the Week

  Alcohol ads (beer, wine, spirits, etc.) aren’t for everyone—especially consumers who don’t drink alcohol. So,... Read More »

Jim Beam and Swiffer Sweep the Week
Spotlights

He Said, She Said

TV is an effective medium for reaching a broad audience.  Ninety-seven percent of households in the US have at least one TV,... Read More »

He Said, She Said

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