Over the course of the past ten weeks, we’ve analyzed hundreds upon hundreds of ads addressing the COVID-19 pandemic. Howev... Read More »
On a night filled with emotionally powerful and oftentimes politicized acceptance speeches, viewers of the 92nd Academy Award... Read More »
Video advertising hit on all fifty-seven of our emotional metrics in 2019, allowing us to measure the unique reactions of vie... Read More »
Unconventional approaches that revolve around music, mascots and mutts generate the most laughs in Q2 Most of the brands o... Read More »
The lack of excitement during Sunday’s game between the New England Patriots and the LA Rams means more post-game buzz for ... Read More »
M&M's Halloween ad connects with viewers using nostalgia and signature humor fans know and love. If there’s one thin... Read More »
The first three months of 2018 brought with it outstanding creative from events like the Super Bowl, Oscars, and the Winter O... Read More »
While all Super Bowl advertisers are looking to breakthrough and entertain the biggest TV audience of the year, spots go beyo... Read More »
While the Eagles made history, brands tried to make us laugh, cry and feel included. As a whole, advertisers continued the tr... Read More »