Insights Blog

Spotlights

Powderful to Powerful: Why “Girl Power” Advertising Works

Feeling a little defeated today, girl? Well, there’s an ad for that. In the last half decade, advertising has evolved. W... Read More »

Powderful to Powerful: Why “Girl Power” Advertising Works
Spotlights

Great Creative and Creative Effectiveness Go Together

  The Warc 100 list evaluates campaigns from around the world each year—using 75 different creative effectiveness a... Read More »

Great Creative and Creative Effectiveness Go Together
Spotlights

Chevrolet and Dawn Bring On the Smiles and the Awwws

  This week’s Ad of the Week winners have a few things in common. Chevrolet and Dawn both introduced heartwarming s... Read More »

Chevrolet and Dawn Bring On the Smiles and the Awwws
Spotlights

Ad of the Week: Duracell’s “Restoring Power To Lives”

In the wake of Moore, Oklahoma’s devastating tornado, Procter & Gamble’s Duracell brand began a relief campaign calle... Read More »

Ad of the Week: Duracell’s “Restoring Power To Lives”

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