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Insights

Restarting Commercial Production: Should Brands Return to “Normal”?

When life-as-we-knew-it came to a halt mid-March, brands and agencies were quick to adapt video ad production, relying on use... Read More »

Restarting Commercial Production: Should Brands Return to “Normal”?
Insights

Gen Z is the Toughest Audience for COVID-19 Ads. Here’s What Works with Them:

The youngest segment of viewers we test ads with, ages 16-20, are the least receptive towards COVID-19 advertising with an Ac... Read More »

Gen Z is the Toughest Audience for COVID-19 Ads. Here’s What Works with Them:

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