This is the week that creativity gets its proper due. But what about the other weeks of the year? It is our belief that creativity should be celebrated 24/7/365. It is, after all, the most important part of the advertising equation.

The most important part of the advertising equation has some new friends. Data, the type we generate, can be paired with ideas to create new approaches to storytelling. Technology, the type we build, enables teams to stimulate, shape and share ideas in real time – responding to a world that spins ever faster. Creative is why we produce analytics on over 6,000 ads per year.

Creative is why we support companies like Facebook who are bold enough to demand great advertising experiences for their users. Creative is at the center of our relationships with the world’s largest brands in their ongoing quest to deliver the right creative to the right audience at the right time – using data to guide decision making. Creative is why we come to a small town in the south of France once a year to raise a glass to the heartbeat of an industry.

Santé.