Insights Blog

April 6th, 2016

Webinar: Creating Branded Content Viewers Actually Want to Watch

Author

Ace Metrix

Webinar: Creating Branded Content Viewers Actually Want to Watch

Date: Thursday, April 21st
Time: 11:00am -12:00pm PST

Long form native video is quickly becoming one of the most valuable creative methods for marketers to connect with consumers and offer content viewers actually want to watch. Through a research partnership between BuzzFeed and Ace Metrix, nearly 80 branded long form videos were analyzed to measure the resonance of this emerging format, both quantitatively and qualitatively.

Join Ace Metrix and BuzzFeed  for this upcoming webinar to:

  • Learn how to create authentic branded content that viewers will want to watch, seek, and share, rather than block and ignore
  • Hear insights and learnings from this research including best practices
  • View actual case studies in effective uses of this breed of content

Tami Dalley is the Senior Director of Research for BuzzFeed and oversees the company’s research team focused on data analytics, content & audience insights, and ad effectiveness. With more than 15 years of experience in digital analytics and research, Tami has built expertise around emerging platforms and translating statistics into consumable, relatable insights for business leaders. Previously, Tami was the Senior Director of Analytics and Insights at Salesforce Marketing Cloud and has been named one of the Top 40 Digital Strategists in Marketing by the Online Marketing Institute. Tami has also received the Search Engine Stragies Award for the “Most Effective Use of Web Analytics”.

 

Alistair Alistair Sutcliffe
SVP Client Analytic Development
Ace Metrix

Alistair Sutcliffe serves as SVP of Client Analytic Development at Ace Metrix. He is responsible for developing innovative analytic products and solutions with the goal of help brands improve their video creative. Prior to Ace Metrix, Alistair led analytics at Dotomi, and held similar positions at comScore, Spectra Marketing and Nielsen. Alistair has spent the last 18 years in marketing analytics, personalized media and product development across both traditional and digital media measurement.

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