Creative Rules. That’s not to say that we are publishing a list of do’s and don’ts. While we think our opinions are well informed and often delightfully entertaining, we are not in the business of professing rules – rather, we believe that the CREATIVE is the one element of the advertising ecosystem that truly impacts every other element. We regularly dive deeply into the characteristics and attributes of today’s great creative and discern what’s trending among the advertisers, the advertisements and the people they are meant for – and sometimes not meant for – shining a light on creative that breaks rules, makes rules and otherwise stands apart from the pack.
It’s here where you will find insight into a never-ending list of topics from some of our most seasoned analysts and executives. The amount of data we collect on a daily basis, and have accumulated over the past several years is staggering and we just couldn’t keep it all to ourselves. So, subscribe to this blog and bookmark it to your browser because it’s not only what you know, it’s who you know. And you should really get to know us.