Another first time winner and philanthropic ad tops the list this week: Jos A. Bank’s “Well Suited Partners” offers a free suit to a returning soldier for every suit purchased. This upper quintile ad scored 22.7% higher than the Other Stores category norm, the highest percentage gap to norm for the week of June 29 – July 5 and is the highest scoring Jos A. Bank we’ve seen. As displayed in the image below, the component scores well surpassed their norms – particularly Information, Attention and Likeability, which all made it over 700.

This ad skewed older – Females 50+ scored it 34% over the norm, followed closely by Males 50+. Viewers connected with this ads military message, giving it a strong, positive Emotional Sentiment score, 56% above the rolling 12 month norm and 47% above the Jos A. Bank brand norm.

Of the 286 optional verbatim comments, 20% contained the word “great” and other words such as “giving” and “nice.”

This is the second week in a row that we’ve seen a cause-related ad appear in our Ad of the Week list and the second military ad (Walmart’s “For the Troops”).

To watch this year’s winning Ads of the Week by Category Overachievers, click here.

To watch this year’s winning Ads of the Week by Ace Score, click here.