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Back-to-School Ads Empathize with Uncertainty

Back-to-school advertising is another COVID-19 hurdle for brands. What goes on the school supply shopping list depends on whe... Read More »

Back-to-School Ads Empathize with Uncertainty
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Ad of the Quarter: A Q1 Unlike Any Other

The COVID-19 pandemic disrupted advertising -- and ahem, life -- as we know it in the first quarter of 2020. While what works... Read More »

Ad of the Quarter: A Q1 Unlike Any Other
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Cultural Perception — The Most Empowering Ads of 2019

Using our new Cultural Perception scoring system, we’re recognizing the video ads that broke through “purpose” clutter ... Read More »

Cultural Perception — The Most Empowering Ads of 2019
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Here’s why you should measure an ad’s Cultural Perception

We released the first rankings from our groundbreaking new Cultural Perception measure. The brands recognized as the most emp... Read More »

Here’s why you should measure an ad’s Cultural Perception
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The Emotions Behind the Most Likeable Back-to-School Ads

Much to students dismay, the Back-to-School shopping season seems to inch closer to the start of summer vacation each year, w... Read More »

The Emotions Behind the Most Likeable Back-to-School Ads
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Q1’s Top Performing Ads

Microsoft, Tecate, and Verizon rank first in lists for Breakthrough, Humor, and Storytelling We released our quarterly rou... Read More »

Q1’s Top Performing Ads
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Retail Holiday Ads: Emotional Connection Is Key To Purchase Intent

2018 welcomed many different approaches to holiday advertising across retail categories.. JCPenney, Macy's, Dick’s Spor... Read More »

Retail Holiday Ads: Emotional Connection Is Key To Purchase Intent
Events

Who Earned an A+ in Back-To-School Advertising?

For many, the long, laidback days of summer have given way to mundane Back-to-School routines. Realizing the chaos of the BTS... Read More »

Who Earned an A+ in Back-To-School Advertising?
Events

Kindheartedness, Compassion, and Ingenuity Fuel Q3’s Top Breakthrough Ads

Viewers favor storytelling ads with remarkable visuals and uplifting messages. This past quarter was marked by several tra... Read More »

Kindheartedness, Compassion, and Ingenuity Fuel Q3’s Top Breakthrough Ads

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