Back-to-school advertising is another COVID-19 hurdle for brands. What goes on the school supply shopping list depends on whe... Read More »
The COVID-19 pandemic disrupted advertising -- and ahem, life -- as we know it in the first quarter of 2020. While what works... Read More »
Using our new Cultural Perception scoring system, we’re recognizing the video ads that broke through “purpose” clutter ... Read More »
We released the first rankings from our groundbreaking new Cultural Perception measure. The brands recognized as the most emp... Read More »
Much to students dismay, the Back-to-School shopping season seems to inch closer to the start of summer vacation each year, w... Read More »
Microsoft, Tecate, and Verizon rank first in lists for Breakthrough, Humor, and Storytelling We released our quarterly rou... Read More »
2018 welcomed many different approaches to holiday advertising across retail categories.. JCPenney, Macy's, Dick’s Spor... Read More »
For many, the long, laidback days of summer have given way to mundane Back-to-School routines. Realizing the chaos of the BTS... Read More »
Viewers favor storytelling ads with remarkable visuals and uplifting messages. This past quarter was marked by several tra... Read More »
