Dawn’s latest ad “Saving Animals from Oil Spills” achieved an Ace Score of 685, 20.6 percent above the Cleaners category twelve-month norm, earning 6th place on the Most Effective Ads of Q2 list. Further, Dawn’s 685 score is the highest score of the nearly 1,400 ads scored this quarter.
Let’s take a closer look:
Of the 225 optional verbatim responses left by respondents, 24% called out “Dawn” by name.
Congratulations to Dawn for earning the highest scoring ad of the quarter as well as a seat at #6 on the Most Effective Ads list. To see the entire list and watch all of the ads, click here.
Read more about the Most Effective Ads of Q2.