Another first time Ad of the Week winner, Netflix tops this week’s list with their Netflix Kids ad “Cool Place,” which scored top quintile for Websites and 14.5% above the 90-day category norm. Netflix is no stranger to our lists as they were given Ad of the Quarter honors with “Watched Ahead” (watch it here). The ad garnered high Desire, Change and Likeability scores well above their respective norms.   It is extremely rare to see an ad leading with the change component and it suggests that Netflix was able to get consumers to think about their service differently. 

This ad, featuring a montage of kid’s movies and TV shows skewed female – 36-49 year old women scored it 24% above the norm. Females overall gave it an average Ace Score 70 points above the males.

An ad geared towards children’s interests can be polarizing for viewers without kids but even those without still liked the ad:

Words like “cute,” “cool” and “interesting” were spread throughout the optional verbatim comments and the brand “Netflix” was mentioned by 19% of viewers. With the kids on summer vacation, this Netflix ad is well timed and a great opportunity for the brand to show consumers the breadth of their service.

Speaking of summer – the end is in sight and we are starting to see Back to School advertising.  If that is your bag – check out our BTS program that looks at every back to school ad, from top to bottom from every brand and retailer.

If you are interested, ping us as sales@acemetrix.com to learn more.

To watch this year’s winning Ads of the Week by Category Overachievers, click here.

To watch this year’s winning Ads of the Week by Ace Score, click here.