As the preeminent purveyor of advertising effectiveness data we get involved with some very interesting projects – both with our clients and with other organizations. Still, we have a particularly special place in our hearts when it comes to our partnership with TED and YouTube on the “Ads Worth Spreading” project. Each year we contribute data to the project to help quantify, qualify, explain, segment and visualize what makes these ads so special in the eyes of an incredibly esteemed jury. We love this role as it mixes the “magic” that defines incredible advertising with quantifiable data from everyday consumers.
The paper can be found here. When they talk about “audiences” or “respondents” they are talking about Ace Metrix data. Too cool.
We wanted to expose a little more of the data behind the paper since it simply wouldn’t fit. Click on an ad to see more in depth details about each….
The Rainforest Alliance: “Follow The Frog”
Channel 4: “Meet the Super Humans”
Melbourne Metro: “Dumb Ways to Die”
Expedia.com: “Find Your Understanding”
