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Ace EMO

University Ads in the COVID-19 Era

Higher education is facing a radical transformation in light of the pandemic. Historically, the in-person experience of tradi... Read More »

University Ads in the COVID-19 Era
Ace EMO

Back-to-School Ads Empathize with Uncertainty

Back-to-school advertising is another COVID-19 hurdle for brands. What goes on the school supply shopping list depends on whe... Read More »

Back-to-School Ads Empathize with Uncertainty
Ace EMO

The Emotions Behind the Most Likeable Back-to-School Ads

Much to students dismay, the Back-to-School shopping season seems to inch closer to the start of summer vacation each year, w... Read More »

The Emotions Behind the Most Likeable Back-to-School Ads
Ace EMO

Who Earned an A+ in Back-To-School Advertising?

For many, the long, laidback days of summer have given way to mundane Back-to-School routines. Realizing the chaos of the BTS... Read More »

Who Earned an A+ in Back-To-School Advertising?
Ace EMO

The Bell Has Rung: Back-to-School Ads Are Now in Session

Deals dominate while creative elements drive purchase intent. Ready or not, Back-to-School season is upon us. Office Depot... Read More »

The Bell Has Rung: Back-to-School Ads Are Now in Session
Ace EMO

Ad of the Week: Microsoft Connects Using Stories from Real People

In my day, back to school shopping meant hoping you could get the coolest new sneakers and jeans, stocking up on supplies suc... Read More »

Ad of the Week: Microsoft Connects Using Stories from Real People
Ace EMO

Recess is Over – Get Back to School

  Sure there are still a handful of BBQs, pool parties and play dates left this summer but you and I both know Back to S... Read More »

Recess is Over – Get Back to School
Ace EMO

Back to School Ads: Who Passed

This year’s Back to School season drew 55 ads from 24 brands across 13 categories. While the overall ad volume was down abo... Read More »

Back to School Ads: Who Passed
Ace EMO

Ad of the Week: Best Buy’s “Rep Rates”

After narrowly missing Ad of the Week first place honors last week, Best Buy turned in an exceptional performance with their ... Read More »

Ad of the Week: Best Buy’s “Rep Rates”

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