AD OF THE WEEK: CATEGORY OVERACHIEVER & ACE SCORE

We knew this spot, “Science Reality” and its sister “It’s Finally Here” were special when we saw them enter the Ace Metrix LIVE platform last week just after they broke on television, although we never know what the week’s competition will hold. So, we posted a detailed piece on these new Galaxy Gear Watch ads late last week. Low and behold the “Science Reality” outperformed all of the 99 ads to break last week, earning honors for the highest Ace Score and Category Overachiever for Ad of the Week 41. This shiny, new spot, featuring the Galaxy Gear Watch, came in with an Ace Score of 682, which was 28.4% higher than the Mobile Devices category norm. It should be noted that the runner up for both awards is “It’s Finally Here”.

For more information about this ad and other new Samsung Galaxy Gear Watch ads, read Smart Spots for the Smart Watch.

To watch this year’s winning Ads of the Week by Category Overachievers, click here.

To watch this year’s winning Ads of the Week by Ace Score, click here.