November 6th, 2013

Ads of the Week: Xbox “The Invitation” & Pillsbury “Make The Holidays Pop”


Ace Metrix

Ad of the Week: Category Overachiever

The Xbox One’s debut commercial has been making headlines since it was first released—and for good reason. “The Invitation” is this week’s Category Overachiever, scoring 27% higher than the average for Consoles and Video Games. The Xbox One’s other two spots, “The Invite” and “Getting Invited”—both 30-second versions of “The Invitation”—came in 2nd and 3rd on the Category Overachievers list, earning this ad the gold, silver and bronze across the board.

This inviting spot scored well regardless of current console ownership; however, consumers who currently own an Xbox 360 rated “The Invitation” nearly 14% higher than the ad’s average Ace Score. Additionally, as may be expected, this ad has a downward slope—younger males rated this ad the highest while older females rated it the lowest (but still beat the 90-day norm—an impressive achievement for what can only be described as the “anti-target”).

“The Invitation” captivated consumers, delivering an Attention score that was 17% better than the norm, which isn’t surprising considering its breadth of action from robots crashing through buildings to a zombie’s arm falling off. 

The data paints a rosy picture for Microsoft who has really rebounded from a weak 2012.  Expect it to be on the hit-list for many gamers this holiday season. We’ll see if the hype holds when it debuts on November 22nd.

To watch this year’s winning Ads of the Week by Category Overachievers, click here.

Ad of the Week: Top Score

It’s November, which means the holidays have officially begun. You may remember K-Mart kicked off this cheerful season, and with this week’s top scoring ad, the holiday ad count is now at 13 merry ads. Pillsbury debuted “Make The Holidays Pop” to roll out its holiday ad campaign with an Ace Score of 655.

This scrumptious spot scored high marks across every age and gender category, except for the scrooges (males ages 50+) who scored it just slightly below the Staples norm.

Interestingly, 10% of consumers who left an optional comment mentioned the “recipe” used in this spot, which responders were able to learn in just the 15 seconds it was featured. Another 5% even said that these tasty crescent bacon pinwheels made them “hungry”.

As the holidays approach we’ll be making our list and checking it twice. Remember, Santa’s not the only one who knows who’s been bad or good…

To watch this year’s winning Ads of the Week by Ace Score, click here.


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