Less than three months until Super Bowl Sunday! That’s less than three months for advertisers to plan, produce (if they haven’t already), pre-test and make effective tweaks to their game day creative. With a lot at stake, those last two steps are crucial for helping brands achieve their objectives, whether it’s making a cultural impact, building awareness, connecting emotionally, or driving sales.
With ten years of Super Bowl ad data at our fingertips, we’ve analyzed countless game day trends and know what works. Using Ace EMO, our emotion measurement platform, we’ve identified the most common emotions among Super Bowl ads. We’ve found that not all emotions impact equally, with some determining successes and others flops.
Get a taste of our emotional Super Bowl data in the infographic below:
Pretest-your Super Bowl LIV creative with us to make sure you’re achieving your emotional (and rational) objectives and compare performance results to the best & worst from 10 years of Game Day data — Contact us!