Insights Blog

Spotlights

Pre and Post-Game Super Bowl Ads

With the 2020 Super Bowl audience at 100 million people, brands were able to get their message in front of the largest audien... Read More »

Pre and Post-Game Super Bowl Ads
Spotlights

Humor Makes a Comeback in Super Bowl 54

The country seemed to breathe an audible sigh of relief with the light hearted nature that brands took in Super Bowl LIV. See... Read More »

Humor Makes a Comeback in Super Bowl 54
Spotlights

Why Aren’t Super Bowl Ads Funny Anymore?

It’s not just you. Empirical data shows that Super Bowl ads are less funny than they used to be. Not only are they less fu... Read More »

Why Aren’t Super Bowl Ads Funny Anymore?
Spotlights

Ad Teasers Indicate We’ll be LOL’ing During Super Bowl LIV

[Updated 1/30] If the teasers are any indication of the ads themselves, this year’s Super Bowl will be chock full of humor,... Read More »

Ad Teasers Indicate We’ll be LOL’ing During Super Bowl LIV
Spotlights

[Infographic] The Emotions Behind Super Bowl Ads

Less than three months until Super Bowl Sunday! That’s less than three months for advertisers to plan, produce (if they hav... Read More »

[Infographic] The Emotions Behind Super Bowl Ads
Spotlights

Super Bowl 53: The Ads that Stood Out

The lack of excitement during Sunday’s game between the New England Patriots and the LA Rams means more post-game buzz for ... Read More »

Super Bowl 53: The Ads that Stood Out
Spotlights

Going for Emotional Impact with Your Super Bowl Ad? Here’s What Worked for Past Advertisers

Ah, the Super Bowl….where one moment you’re laughing, the next you’re fighting back tears and then, all of a sudden, yo... Read More »

Going for Emotional Impact with Your Super Bowl Ad? Here’s What Worked for Past Advertisers
Spotlights

Super Bowl 52: The Ads that Connected

While all Super Bowl advertisers are looking to breakthrough and entertain the biggest TV audience of the year, spots go beyo... Read More »

Super Bowl 52: The Ads that Connected
Spotlights

Super Bowl 52: Products That Stole the Show

While the majority of Super Bowl advertisers go for belly laughs or entertaining, storytelling ads, there was a crop of adver... Read More »

Super Bowl 52: Products That Stole the Show

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