Holiday ad campaigns (and emotions) are well underway. The first spot of the season aired September 20th, and we’ve tested ... Read More »
Ace Metrix is excited to announce that we recently tested our 100,000th ad! While the milestone is a bright spot to celebrate... Read More »
Since the start of the pandemic, we’ve measured a significant drop in ads that have scored on our Funny emo with advertiser... Read More »
Last quarter, in response to the cultural climate, the duality of product and purpose played out among ads. Brands rose to th... Read More »
This is a safe space where we can all agree Burger King's "Moldy Whopper" doesn’t put us in the mood for a burger...right n... Read More »
On a night filled with emotionally powerful and oftentimes politicized acceptance speeches, viewers of the 92nd Academy Award... Read More »
Storytelling, one of our oldest pastimes, takes skill and artfulness to truly connect with viewers. The top Narrative ads of ... Read More »
Video advertising hit on all fifty-seven of our emotional metrics in 2019, allowing us to measure the unique reactions of vie... Read More »
When you think of a “cool” ad you might picture a hip celebrity or a sleek product, and that very well might be the drivi... Read More »
