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Ace EMO

Q2’s Top Performing Ads: Purpose vs. Product

Last quarter, in response to the cultural climate, the duality of product and purpose played out among ads. Brands rose to th... Read More »

Q2’s Top Performing Ads: Purpose vs. Product
Ace EMO

Burger King’s Moldy Whopper Succeeded Miserably. Here’s Why:

This is a safe space where we can all agree Burger King's "Moldy Whopper" doesn’t put us in the mood for a burger...right n... Read More »

Burger King’s Moldy Whopper Succeeded Miserably. Here’s Why:
Ace EMO

Brands Shine Bright on Oscars Night

On a night filled with emotionally powerful and oftentimes politicized acceptance speeches, viewers of the 92nd Academy Award... Read More »

Brands Shine Bright on Oscars Night
Ace EMO

The Best Storytelling Ads in 2019

Storytelling, one of our oldest pastimes, takes skill and artfulness to truly connect with viewers. The top Narrative ads of ... Read More »

The Best Storytelling Ads in 2019
Ace EMO

The Funniest Ads from 2019

Video advertising hit on all fifty-seven of our emotional metrics in 2019, allowing us to measure the unique reactions of vie... Read More »

The Funniest Ads from 2019
Ace EMO

The Coolest Ads from 2019

When you think of a “cool” ad you might picture a hip celebrity or a sleek product, and that very well might be the drivi... Read More »

The Coolest Ads from 2019
Ace EMO

[Infographic] The Emotions Behind Super Bowl Ads

Less than three months until Super Bowl Sunday! That’s less than three months for advertisers to plan, produce (if they hav... Read More »

[Infographic] The Emotions Behind Super Bowl Ads

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