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Ace Metrix Tests 100,000th Ad

Ace Metrix is excited to announce that we recently tested our 100,000th ad! While the milestone is a bright spot to celebrate... Read More »

Ace Metrix Tests 100,000th Ad
Events

Snickers’ Latest Ad Proves Consumers Can Still Have a Good Laugh

Since the start of the pandemic, we’ve measured a significant drop in ads that have scored on our Funny emo with advertiser... Read More »

Snickers’ Latest Ad Proves Consumers Can Still Have a Good Laugh
Events

Q2’s Top Performing Ads: Purpose vs. Product

Last quarter, in response to the cultural climate, the duality of product and purpose played out among ads. Brands rose to th... Read More »

Q2’s Top Performing Ads: Purpose vs. Product
Events

Burger King’s Moldy Whopper Succeeded Miserably. Here’s Why:

This is a safe space where we can all agree Burger King's "Moldy Whopper" doesn’t put us in the mood for a burger...right n... Read More »

Burger King’s Moldy Whopper Succeeded Miserably. Here’s Why:
Events

Brands Shine Bright on Oscars Night

On a night filled with emotionally powerful and oftentimes politicized acceptance speeches, viewers of the 92nd Academy Award... Read More »

Brands Shine Bright on Oscars Night
Events

The Best Storytelling Ads in 2019

Storytelling, one of our oldest pastimes, takes skill and artfulness to truly connect with viewers. The top Narrative ads of ... Read More »

The Best Storytelling Ads in 2019
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The Funniest Ads from 2019

Video advertising hit on all fifty-seven of our emotional metrics in 2019, allowing us to measure the unique reactions of vie... Read More »

The Funniest Ads from 2019
Events

The Coolest Ads from 2019

When you think of a “cool” ad you might picture a hip celebrity or a sleek product, and that very well might be the drivi... Read More »

The Coolest Ads from 2019
Events

[Infographic] The Emotions Behind Super Bowl Ads

Less than three months until Super Bowl Sunday! That’s less than three months for advertisers to plan, produce (if they hav... Read More »

[Infographic] The Emotions Behind Super Bowl Ads

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