This week we return to the Palais des Festival to celebrate what we truly believe is the most important component to effective advertising – outstanding creative. We’ve taken up residence in the same spot that’s served us and our clients well for the past four years… technology row, Cabana #6.
If you’re traveling to Cannes too, check in with us. We’ll be sharing insights from a new set of measures designed to assess the “persona” of video creative as defined by its relative ability to break through the clutter, communicate, connect emotionally and penetrate the hearts and minds of consumers.
Our CEO Peter Daboll has just put the wraps on an exciting new book that will be published in July called “Ad-itude: Using Data to Inspire Extraordinary Ad Creative.” If testimonials from early readers give any indication, this is the industry’s next must-read. More on that later… but if you’re in town, you may be able to get your hands on an advanced copy.
For now, cheers from La Croisette.
