Using our new Cultural Perception scoring system, we’re recognizing the video ads that broke through “purpose” clutter ... Read More »
Storytelling, one of our oldest pastimes, takes skill and artfulness to truly connect with viewers. The top Narrative ads of ... Read More »
Video advertising hit on all fifty-seven of our emotional metrics in 2019, allowing us to measure the unique reactions of vie... Read More »
When you think of a “cool” ad you might picture a hip celebrity or a sleek product, and that very well might be the drivi... Read More »
Advertisers know that making an emotional connection with consumers is key to driving consideration, in fact, emotional res... Read More »
These ads warmed our hearts and gave us a good laugh in a year when we needed it. The past twelve months proved to be tens... Read More »
