TV is an effective medium for reaching a broad audience. Ninety-seven percent of households in the US have at least one TV,... Read More »
Just in time for summer, Hershey’s wins Ad of the Week with their fun s’mores ad “Pure Chocolate Goodness” (Ace Score... Read More »
We often get asked why our scores matter when an ad has become a viral hit. The answer, as many marketers know, is that pop... Read More »
In all my years of web and advertising analytics, I have never heard the phrase “placement is king.” I haven’t heard th... Read More »
Luxury Automotive maker, Mercedes-Benz, takes home the prize this week with the innovative new ad, “Like A Human” (Ace Sc... Read More »
